The Reading I chose was Innovation and Entreprensurship by Peter Drucker
1. The general theme of this book is obviously about innovation and entreprensurship but also how it involves discipline and the best ways to practice them.
2. This book has connected with this ENT class in the ways we think. This whole class has been about innovation and ways to make our product better. Combine that with the entrepreneurship part and learning how to market products and classify them is literally what this class is about.
3. An exercise would be at the end of the class, describe how the original product has been innovated and changed, and how the original market and target audience has changed over the course of this class.
4. I think part 2 was where the "aha" moment hit me. It wasn't necessarily a particular moment, but it talks about the managerial strategies and entrepreneurship strategies. From what he was saying, it seems as if he almost think entrepreneurship competence may be even mire important than the product and innovation itself. Obviously the product must be quality, but without any entrepreneurship skills, the product is worthless.
I read this book for one of my past reading reflection and got a similar idea out of it. It was very informational and full of teaching moments. I like your idea of the exercise for the class to participate in. That seems interesting and you could get a lot out of it.
ReplyDelete