Your Venture's Unfair Advantage 23A

1. Money Available
V: Will be what helps me get started and set up the company
R: I am fortunate to have money readily available because not everyone does
I: It is something that either you have or you don't
N: Not directly substitutable but can be helped out by others to get started

2. Very smart people in my family willing to help
V: Can help with great business ideas but also just in general running the company
R: Not rare, but everyone in my family has a college degree and lots with higher degrees such as law degrees
I: Not really something you can "copy"
N: There is the internet, which can help you with pretty much anything but its not first hand help

3. Connections
V: Through family and friends I know lots of people, which may either want to help, or may be interested in the product
R: It is hard to make connections, not all people have great connections with power or the willingness to help
I: Easy to "copy" lots of people know other people so its pretty easy
N: All you have to do is get lucky once, but experience is the only thing that can really replace connections

4. Experience in helping customers
V: I know how to handle customers well, which is big in getting them interested
R: Not everybody has experience taking care of customers
I: Many people on the other had have probably had a job or two where they interact with customers often
N: A substitute would be something like just being good with people

5. Friends that sell similar products
V: They know what customers look for in the product and what interests them
R: Pretty rare,  I just si happen to know someone who sells sports equipment and specifically products like mine
I: Not something you really "copy" its almost like a connection
N: Connections are the biggest substitute because they may know someone who knows someone

6. Personable and easy to relate to
V: I am good with people and that may lead to customers taking an interest in my product
R: Some are outgoing and some are shy, so its kind of rare but not entirely
I: This cannot be copied
N: A substitute would be to have an exceptional product, second to none that way no interactions re necessarily needed

7. Knowledge about the target audience
V: I know what people look for in this product
R: Not everybody has experience in the field they work
I: This cannot be copied
N: Once again just a phenomenal product because then it already has what they want

8. Drive to be successful
V: It is needed to succeed and get through the ups and downs
R: Not rare
I: Cannot be copied
N: No substitute, either you got it or you don't

9. Location
V: I live in a populated area, also near Annapolis and D.C.
R: Pretty rare, its near the capital of the USA
I: Can be copied, anybody can choose a location
N: No real substitute, location isn't permanent

10. Superior Product
V: It would be the best product on the market
R: Very rare, it doesn't exist where you can scoop up ground water and it filtrates to be drinkable and safe
I: Can be copied but my father is a patent attorney and I would be able to get a patent
N: A similar product, but it would still be inferior

I think my top resource would be connections. Through my dad and my other family members with grad school degrees, they know lots of powerful people and people with money and great careers. I am a firm believer that connections are the most important resource for everything.