Idea Napkin No.2 19A

1.) Once again, My name is Nick Stelacone and I am entering my 3rd year at the University of Florida. I am a sports management major with a minor in business administration. I am also a member of the fraternity Pi Kappa Phi. My strengths are that I am personable and relatable and that I have experience in many different fields. I have worked in the restaurant industry as well as the landscaping industry, which is extremely hard work. My aspirations are to work in the sports field in some way, and the idea of a cheap, portable brita water bottle that can use ground water would be perfect for sports and other recreation activities. I don't really see this playing a major role in my life, its just an idea and it would be pretty hard to actually invent with .01 infiltration, but at the same time, it is something I myself would use often and I know friends that would also.

2.) I am offering a portable, brits water bottle that only has .01 infiltration and can use ground water straight to fresh water that is safe and consumable. The idea is for it to be cheap for the market, so that many kids my age and even younger can afford it so they can experience it when they do recreation activities and play sports.

3.) It is literally offered to anyone, of any age. That is why it is so uniques, it can be used as a normal water bottle for some who say just don't trust the water fountains at school, so they bring that and filter the water out and have a fresh clean bottle of water, to someone who is hiking and can pick up water from a stream and then minutes later have a fresh clean water bottle. 

4.) Customers will pay for a product that actually works and is able to preform what it says it can. They will pay for uniqueness as you can customize how your bottle looks and the designs in it. They will also pay for price as it will be the cheapest product of that nature on the market.

5.) What I have is the uniqueness and price that nobody else can match. It is also of higher quality being that you can go from ground water straight to fresh drinking water on the go. 

I believe these elements do all fit together as one. The idea is to have a product that can perform in a way that none others can, and going from ground water to drinking water is just that. It also offers the best price as well as uniqueness because customers can customize them in any way they want. And the best part, is that anyone can use it for any reason. They are not customarily built for one specific purpose. 

Feedback Memo: I took away that it is good I am involved with sports and that I can think of ways to market it rather than just a matter bottle and how else it can be used. I also took away the fact that I should focus on design, hence the idea of customization from the customer. I incorporated these into this post by adding the uniqueness to the benefits as well as explaining how it can be used for literally anything.