Figuring Out Buyer Behavior No. 2 15A

Interviews: Out of the three people I interviewed two of them said that their top priority for a product like this is style and they way it looks. Things such as color and design are what attracts them to these items. On the other hand, the other person said their top priority is price, as they will not over pay for this type of product. All three said quality is also of importance because if the product does not work the way it is put out to, then they will not buy it. Two people also mentioned brand name is important because they "know what they are getting". All three interviewees said that a product of this type is pointless to go into a store looking for and that thy would buy it online using a debit or credit card. One person said they evaluate the "rightness" of their purchase based on how often they used the product. If it is good and works well and they use it a lot. Another person said they base it off how well it works and if it lives up to what it says it provides. The last person said they base it off how much they use it, but also if it looks unique compared to others they see around. What they would use to determine if the purchase was bad would be if the product doesn't work the way it says it can, they don't use it a lot because it is similar to others and may get it mixed up, or if they find other alternatives for a lower price.

Conclusion: What I learned from these interviews is that when it comes to filter water bottles, the style plays a big role because it should stand out and it should not be able to get mixed up often. Another factor is price, it should be a reasonable price compared to others in the market and obviously quality, so if it says you can pick up ground water and make it clean with .01 infiltration then that is what they expect. Lastly, they expect to use it often, so it should be a product that is durable and can last long.