Forming an Opportunity Belief 4A

An opportunity I will explore is a job opportunity that currently exists for me to sell life insurance. I was recently offered the job and am actually considering it, so this assignment is perfect to analyze it. The unmet need is first of all, a job for me, and for everyone else, is more available life insurance. The need is mostly for those who have graduated college and are looking for coverage, and the ones who are in great need, are adults with families. The need for me is more recent as i got home from college and am looking for a job. The need for life insurance for others has existed for a while depending on the age of the customer. People who are in need of this have probably reached out to multiple companies searching for a compatible plan that they like. I am 100% confident this opportunity exists because I have been offered the job, and everyone that is an adult needs life insurance.

The prototypical customer is someone who just got out of college and is starting to look into saving money for the future, as well as getting extra coverage. Along with that, many customers have families with wives, and often times children to make sure they are well off in case an emergency happens.

All three people I interviewed had a family with wives and kids. The first person said everyone who is out of college needs life insurance and should be covered. They became aware of the need right out of college and experience it all the time. They have had the need since they were out of college. They became aware of the need right after college. Currently addressing it by having coverage. They are currently satisfied with their coverage.

The second person I interviewed said everyone who is out of college and has a job needs life insurance. They experience it all the time, because you never know what may happen. They needed life insurance right out of college. They became aware of their need after college when they were moving out. Currently addressing it by having coverage. They are satisfied with their coverage, but may want to increase their plan.

The third person I interviewed said the same thing as person two that everyone with a job out of college should have life insurance. They don't really "experience" it, but in case of an emergency it is needed. They needed life insurance when they got their first job. They became aware when they landed their first job and needed insurance. Currently addressing it by having coverage. They are satisfied with their coverage, but would like to find better coverage for a better price.

So, what I got from the interviews was that everyone needs life insurance and most people should start to look into saving money straight out of college. Most people become aware of the need when they get their first job and realize they should have extra coverage. But especially when they have families because it is security for the whole family. The people I have interviewed were adults with kids and families so they have had the need for a long time now. They all became aware once they got out of college and got their jobs and could afford it, and when they started to become adults and realized it was a necessity. They are all addressing the need currently by making sure they are covered and all have life insurance. They are all currently for the most part satisfied with their current coverage, as it stands.

What I learned about this opportunity is that it is a need millions and millions of people have, so it is a great opportunity for me to get in the business and make good money. The most surprising thing I learned is that sometimes people don't know exactly what there coverage actually consists of, so it would be my job to inform them on the best coverage for others in their certain situations.

The opportunity still exists for me, as I have a job offer and can help people make sure they are covered correctly. My new opportunity is more accurate, as I now know what others are primarily looking for in life insurance and what I can do, to increase my sales. Entrepreneurs should adapt their opportunity to the feedback of the customers, because satisfying their needs is the primary goal and that is the only way to make sure the needs are met.